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Ridgeland, Mississippi

Ridgeland's newest shopping center pulls shoppers from 15 counties

Renaissance Phase 3 brings La-Z-Boy, PetSmart, Old Navy, and T.J. Maxx to a trade area that already reaches more than 100 miles.

Madison CountyPop. ~24,000Renaissance at Colony Park
15
Counties in trade area
100+ mi
Trade area radius
Phase 3
Renaissance expansion
4
Anchor retailers
Retail

Renaissance Phase 3 is a statement about where regional shoppers are headed

Developer Andrew Mattiace has pointed to the project's reach, a trade area that pulls from 15 counties and more than 100 miles out, as proof Ridgeland has become the metro's retail anchor.

La-Z-Boy, PetSmart, Old Navy, and T.J. Maxx all landing in the same phase is not a coincidence. Retailers chase trade-area data before they chase storefronts, and Ridgeland's numbers are telling a consistent story.

DMS's take

A trade area this large is not just good news for national chains. It is a signal for local service businesses, everything from restaurants to home services, about where regional demand is actually concentrating.

If your customer base already overlaps with Ridgeland's draw, this is worth a second look at where you're putting your next location or your next marketing dollar.

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Sources
  1. WLBT: Latest Ridgeland developments open to the public